Crisis management and community engagement

We work with businesses to mitigate and reduce the impact a crisis can have on a company’s reputation, while building relationships with local communities to ensure better two-way engagement.

For example, when residents started protesting about smells from a local waste plant, Freshfield was called in to provide a crisis management plan.

Working with the management team of the site, we created a programme to provide informative updates, tours and meetings for the local community.

The impact of our work resulted in a much more open dialogue for the organisation with the community, media and stakeholders – building trust and creating positive relationships.

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What our clients are saying about us

“On the day of the Wallace and Gromit sculpture launch it was great to see the national media descending on our city and just how engaged the public were – it was a great start to our regeneration story. The communications strategy devised by Freshfield has laid solid foundations for our comms moving forward and their work to promote key projects within the Town Deal has helped us to show things are actually happening, not just being talked about.”

Preston Partnership