Public sector PR specialists

Our award-winning public sector PR and communications team has significant experience of helping local authorities and institutions market themselves and communicate more effectively with the communities they serve.

Freshfield is a supplier on the Crown Commercial Service’s Communications Marketplace, making us part of the UK’s largest public sector procurement framework.

Our public sector PR expertise extends to government funded business support, regeneration programmes, local enterprise partnerships, skills bodies, place marketing, inward investment, health and education bodies. We also have experience of delivering European Regional Development Fund (ERDF) and European Social Fund (ESF) programmes.

Business support PR specialists

Working in partnership with a range of public sector organisations, Freshfield has successfully led and delivered award-winning PR and communications campaigns for business support programmes.

Our experience includes providing a full PR and marketing service to Boost Business Lancashire; Lancashire’s Business Growth Hub, one of the best performing Growth Hubs in the UK.

Our work for Boost covers PR and marketing strategy, creation of marketing assets and the day-to-day delivery of the PR and communications programme covering content, media, social media and website.

We also have experience of representing access to finance and scale-up programmes. Our work, which often involves working in unison with central government, has given our public sector clients the foundations to achieve their goals. We also understand the administration complexities of managing public sector contracts and have all the required accreditations and policies in place.

Regeneration and placemaking communications

Whether it’s a one-off project or a wider regeneration masterplan, Freshfield can help organisations deliver effective communication with multiple stakeholders.

We have represented Preston City Council and Preston Partnership on its £200m Harris Quarter Towns Fund Investment Programme, which has been enabled by Preston’s £20.9m Town Deal.

As part of the communications programme, we work to specific guidelines set out by the Department for Levelling Up, Housing and Communities.

In 2021, we also launched the Harris Quarter Towns Fund Investment Programme with the unveiling of a new Wallace and Gromit bench by its creator Nick Park. This high-profile media launch secured worldwide media attention.

Education and skills

Our work in the education sector covers the diverse challenges faced by universities, colleges and schools, education groups and private-sector training providers.

As education PR and marketing experts, we develop programmes and impactful campaigns to support reputation management, student engagement, student recruitment, private sector business engagement and wider stakeholder engagement.

Freshfield also has a strong pedigree in PR and marketing communications for government-funded education campaigns, helping to deliver clear and consistent communications at a regional and local level.

An example of this is when we were selected to be the marketing partner on the Department of Education-led Lancashire Local Skills Improvement Plan.

Working with the three local Chambers of Commerce, the campaign was aimed at engaging with 10,000 Lancashire businesses to put employers at the heart of local technical skills provision.

Clients in this sector are able to call on Freshfield’s full range of services from brand identity and website design to launches and awareness programmes.

Healthcare PR

In a sensitive and challenging environment like healthcare, considered communication plays a vital role and Freshfield’s specialist team offers many years of experience to support organisations in this field.

We work in partnership with healthcare teams at all levels including NHS boards, NHS marketing or public relations teams, partners and clinicians on the ground to help communicate their services to local, regional and national audiences.

Our experience includes projects to target the end user, specific hard-to-reach demographic groups, and healthcare professionals.

Inward investment

As part of our work in this arena, we have developed regional place marketing campaigns and have devised brand development strategies for Enterprise Zones.

Our full-service marketing programmes play a key role in building relationships with the national and international investment community and our work has featured at major international property events, such as MIPIM.

Speak to a sector specialist

Our sector expertise

How we can help

  • Engage with communities to drive change
  • Position you as a thought leader
  • Build your brand and reputation
  • Build trust and engagement
  • Create meaningful relationships
  • Deliver impactful place marketing campaigns
  • Successfully launch new programmes and campaigns
  • Become a local authority trailblazer and leader
  • Hit your social value targets

Some of our client partners

What our clients are saying about us

“Freshfield successfully created the campaign in an extremely challenging timeframe and we’re delighted with the result. They are also delivering on raising awareness of the programme through the media, partners, and the colleges themselves. Thank you.”

The Lancashire Colleges

Why we are passionate about these sectors

Public sector investment needs to have a positive impact on lives, livelihoods and communities, and we feel we have a great responsibility and opportunity when working with public sector bodies to ensure their campaigns and programmes achieve these outcomes. We understand the evidence framework within this arena and relish seeing the positive social, economic and environmental impact the public sector can deliver.

Do you have a business challenge that needs
some fresh eyes? Get in touch

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